Combining an Idea With Emotion
One of the most effective ways to convey the brand story for the iRecycle app would be to adopt a storytelling ad campaign through social media. Social Media is very popular in South Korea and the country is also known for using a number of social media sites from their own country as well as international social media sites such as Facebook. By using social networks, they will be able to not only share their content but to also narrate their brand.
Story telling is a very effective way of evoking an emotional response in the audience and is commonly used by advertisers as a tool for persuasion. Many popular and widely known companies such as google and adidas feature storytelling in many of their successful advertising campaigns which has helped them captivate audiences around the world. An example of this can be seen in the video below where the company that came up with the popular video/voice call application, Skype, makes use of storytelling to to advertise their product.
A look into the culture, youth, and Media in Korea 