One of the things that I found worked for me when writing this blog was making use of the information on blogging found on the blogging best practices link. Before i started this blog, I had never written a blog before nor have I even attempted to set one up. The information that I found on … Continue reading #8 Looking Back on My Blog Posts
The Objectives In order to successfully market the iRecycle app in South Korea, their marketing strategy would need to focus on two objectives. The first objective would be to focus on brand recognition because this app is currently only available in the western market and is also known only to western consumers. The second objective would … Continue reading #7 Mobile Application Marketing Strategy
Combining an Idea With Emotion One of the most effective ways to convey the brand story for the iRecycle app would be to adopt a storytelling ad campaign through social media. Social Media is very popular in South Korea and the country is also known for using a number of social media sites from their own country … Continue reading #6 Social Media Storytelling
South Korea's economic success can be attributed to technology Much of Korea's recent economic growth has come from tech innovations such as touch screen smartphones and fast wireless mobile internet connections like 4G LTE. South Korea is considered a very "mobile" country which means that a lot of the things that we do in our daily lives such … Continue reading #5 South Korea has a Major Problem… Tech Crazed Teens
Targeting The Youth Through Smartphone Apps It's no surprise that South Korea today is very into technology, especially among their youth demographic. One of the areas of technology that South Korean youth are really into are smartphones. According to a survey conducted by the Pew Research Center, South Korea has the highest number of smartphone … Continue reading #4 Achieving Sustainability through Smartphones
Do young South Koreans care about environmental sustainability? Beginning in the 1950's, South Korea has experienced rapid and tremendous growth becoming one of the most highly industrialized countries in the world. South Korea's rapid industrialization allowed the country to achieve unprecedented levels of economic growth in very short time span which not only provided it's … Continue reading #3 Do the South Korean Youth care about Sustainability?
Taking advantage of some of the problems facing Koreas' youth While conducting research on why marketers were so focused on targeting Korean youth, i was surprised to find that were a number of major issues that Koreans youth face and that advertisers were seemingly looking to exploit some of these issues. One of the issues that Korean … Continue reading # 2 Taking a closer look into Korea’s Youth
Why I Chose To Focus On This Topic The way that marketers target the youth in Asia such as Korea has always fascinated me because it is quite different from the way that marketers target youth here in the United States. Marketers in the US recognize the incredible purchasing power that the youth have and they are … Continue reading #1 Changing Cultural Attitudes in Asia’s Youth Through Media