Combining an Idea With Emotion One of the most effective ways to convey the brand story for the iRecycle app would be to adopt a storytelling ad campaign through social media. Social Media is very popular in South Korea and the country is also known for using a number of social media sites from their own country … Continue reading #6 Social Media Storytelling
Recycling
#4 Achieving Sustainability through Smartphones
Targeting The Youth Through Smartphone Apps It's no surprise that South Korea today is very into technology, especially among their youth demographic. One of the areas of technology that South Korean youth are really into are smartphones. According to a survey conducted by the Pew Research Center, South Korea has the highest number of smartphone … Continue reading #4 Achieving Sustainability through Smartphones
A look into the culture, youth, and Media in Korea 